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5 Paths To Pricing Success For Today’s Online Retailers
Online retailing is a Brave New World being driven by competitor-based pricing, while cost-based pricing and customer-based pricing temporarily take a backseat. "Shopping online is about to explode,"...
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5 Super Opportunities For Online Retailers To RAISE Prices & Be More...
We all talk about meeting or beating the competition’s prices, but that doesn’t ALWAYS mean pricing LOWER than your competitors. You’d be surprised how many times we've added new clients at Upstream...
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3 Reasons Companies Fight Price Wars
A price war involves two or more competitors lowering prices in multiple rounds in an attempt to win market share. A less formal, but more telling description of this kind of competitive pricing is: "A...
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5 Simple Secrets Every Successful Online Retailer Knows About Pricing,...
The secrets of knowing your competitors' product assortment and meeting and beating your competitors' pricing aren't really secrets. They are so simple, they may sound laughable. But they're not....
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What Competitor Price Monitoring & Sun Tzu’s Art Of War Have In Common
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know...
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12 Ways Price Matching Can Hurt Retailers
The strategy of meeting your competitors' pricing, price matching seemed like a good idea to combat showrooming. A few months ago I wrote about some of the internal problems stores were having with...
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The 2% Solution And Other Real-Time Pricing Secrets For Winning Retailers
Today's retailers are reaching for top-line growth and increasing market share through collecting, assessing, prioritizing and executing Big Data analytics, with the latest challenge: Dynamic Pricing...
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Retailers’ Survival Guide To Price Optimization
Although the stated position of RSR Research is "to focus on the business challenges and opportunities that technologies can address rather than on the technologies themselves," the RSR researchers...
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The Magic Formula For Competitive Retail Profit
The Magic Formula For Competitive Retail Profit is: "Price better." Whether you have 80 or 80,000 products, the proper strategic pricing adjustment can help you capture revenue that you’re leaving on...
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Vendors: If You Have A Product True… Amazon May Go To School On You… And Sell...
While performing competitive research for its own clients, retail intelligence leader Upstream Commerce noted that Amazon was likely following its marketplace vendors' product success, when, within...
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Is Your Real Competition The Competition — Or The Marketplace?
This is about how insightful competitive intelligence ensures your business agility. Competitive Intelligence expert, Benjamin Gilad, in a recent article about competitive strategy in the Harvard...
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Why Keeping Your Retail Competitors in Business Keeps YOUR Profits High
"Can a retailer "cooperate" with his/her competitors so both succeed and make greater profits?" This is the question posed and discussed by Pragmatic Marketing expert Mark Stiving in his recent...
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“List Prices” Have Become Slippery Slope for Retailers, Customers & The Law
Remember when price tags had information on them like: "Valued at, compared to, marked down from, or manufacturer's suggested retail price"? In recent years, many retailers have been hauled into court...
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How Retailers & Consumers Benefit from MAP Policy Enforcement
Spurred by the availability of extensive new data, a study of MAP pricing and policy compliance addresses "the urgent need of managers to understand the evolving online marketplace." The study, Minimum...
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4 Brilliant Ways Retailers Can Offer Price Discounts & Still Preserve...
Pricing expert consultant Rafi Mohammed constantly amazes with his brilliant pricing ideas. This time he talks about margin-preserving strategies in a discount milieu. In recent Harvard Business Review...
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Don’t Let Your Competitors Determine YOUR Profitability!
In today's disruptive "retail (r)evolution", retailers have to fight on many fronts simultaneously in search of The Holy Grail of success and profitability. Multiple challenges pulling on everyone...
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Back To The Future With Predictive Analytics
Here's a guest article by ecommerce entrepreneur Patrick Foster. Patrick writes: Big Data can be, and usually is... unstructured, unwieldy, and overwhelming. The secret to success with big data is...
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Some Strategic Considerations For Price Matching
When a large company like Amazon eliminates price matching refunds on many items -- most recently on televisions -- there's usually a very good reason. (Amazon isn't the first and won't be the last to...
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Is It OK To Lower Prices To Generate More Volume?
Clients often ask me if it makes sense to lower prices with the hope of improving profit via volume of products sold. I usually tell them that lowering prices in order to sell more volume is not...
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